# WhatsApp for e-commerce and D2C brands

> Your customers already shop and ask questions on WhatsApp. With the official WhatsApp Business API connected to your store, every order, cart and support question can be handled there, automatically.

Updated: 2026-10-22 · Source: https://aireplo.vercel.app/industries/ecommerce

## What you can automate

- **Abandoned cart reminders** with a link straight back to checkout.
- **COD confirmation** before you ship, so fewer unconfirmed orders go out.
- **Order, shipping and delivery updates** sent the moment the status changes in your store.
- **Catalog and in-chat payments**, so customers can browse and pay without leaving WhatsApp.
- **An AI agent** that answers size, stock, delivery and return questions in Hindi or English, 24/7.
- **Broadcasts** for sales, new arrivals and festive offers to customers who opted in.

## Templates you will need

| Template | Meta category | When it is sent |
|---|---|---|
| Order confirmed | Utility | Right after checkout |
| COD confirmation (Confirm / Cancel buttons) | Utility | Before dispatch |
| Order shipped with tracking | Utility | When the courier picks it up |
| Abandoned cart with discount code | Marketing | A few hours after the cart is left |
| Festive sale or new arrivals | Marketing | Campaigns to opted-in customers |

You can copy ready-made versions from our free [WhatsApp message templates](https://aireplo.vercel.app/tools/whatsapp-message-templates) library.

## What it costs

- **Start with the Aireplo Package (₹15,000 one-time):** your own Meta app, team inbox and broadcasts.
- **Most D2C brands add** an AI agent, three chatbot flows and a Shopify or WooCommerce integration: 5 extra features, **₹17,495** in total.
- **Add catalog and in-chat payments or ads tracking** for ₹499 each.

## Frequently asked questions

### Does Aireplo work with Shopify and WooCommerce?
Yes. Each integration is an extra feature at ₹499. Order and cart events from your store then trigger WhatsApp messages automatically.

### Can customers pay inside WhatsApp?
Yes, with the catalog and in-chat payments feature (₹499 extra), using Razorpay.

### What does each WhatsApp message cost?
Meta charges per message. In India from 1 October 2026, a marketing message costs ₹0.8631 and a utility message such as an order update ₹0.115, plus GST, billed by Meta directly to you.